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Early in the 2016 political race, one candidate experienced quite the faux pas. As interested -- and not-so-interested -- voters meandered the vast pages of the world wide web, searching for details on Jeb Bush, one click of JebBush.com brought users to the exact website they didn’t intend to visit … a Donald Trump support page. Rather than Jeb Bush’s campaign properly jumping on the .com early in the campaign, a “squater” discovered opportunity and attracted not only significant media attention, but millions of unique visitors to his piece of the internet.
Noticing this trend, and this disturbing political problem, Silver Bullet LLC Managing Director and experienced political crises responder Chuck Warren devised a simple solution to a potential issue in the current campaign climate as well as ones to come. Warren developed the crisis communications solution dotVote. This online political registry aids in the protection of domain names for individuals utilizing .vote or .voto. Those purchasing the domain addresses must sign an agreement that verifies he or she is the candidate or represents the candidate. Only launching in March 2016, more than 4,000 potential candidate domains have already been registered through the site, gaining this invaluable protection from Warren and his team. In a recent article, Warren noted that political cybersquatting raises significant issues, such as donor funding dilemmas and branding issues. dotVote, however, can help alleviate these concerns and others for those who dare to enter the campaign environment. Comments are closed.
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